Spotlight on the Marketing & Strategic Communications Committee

December 18, 2024

Crafting connections that reflect the FWA’s mission, vision and values


When Jason Dodd was looking for new learning and networking opportunities back in 2009, he joined the FWA through the Men’s Alliance. Being an experienced marketer, he was asked to co-chair the Marketing & Strategic Committee and later became the chair and an FWA board member.


In a Q&A session with Sherree DeCovny, the Committee’s co-chair, Jason talks about how he’s leveraged his professional background to create and execute a marketing plan that reflects the FWA’s mission, vision and values.

Sherree: What’s your professional background?

 

Jason: I’ve built a career spanning media, financial services and biotech with a focus on marketing and strategic communications. I’ve collaborated with family wealth advisors, business leaders and organizations focused to drive sustainable financial growth.

 

My first agency, H2O, specialized in visual communications. While there, I found myself drawn to strategy, ultimately pivoting my career toward marketing leadership. Today, I lead TW Agency, a marketing firm focused in the biotechnology markets, while contributing to the FWA’s mission through the Marketing & Strategic Communications Committee.

 

Sherree: Tell us about the Marketing & Strategic Communications Committee and how you benefit from leading it.

 

Jason:  Our committee is dedicated to crafting messages that not only reflect the FWA’s mission but also engage our members and the wider industry. We aim to highlight the value of FWA membership and foster a stronger, more connected community. We’re currently focused on a variety of membership initiatives and event promotion, all aimed at enhancing communication channels and member engagement.

 

I want our committee to drive awareness, deepen member engagement, and effectively showcase the resources and opportunities within the FWA. To achieve this, we’re developing strategic content, enhancing our digital presence and exploring new ways to share success stories and member contributions, such as these member profiles. We’re also working to create more touchpoints where members can connect and benefit from shared insights.

 

Leading this committee allows me to directly support the FWA’s growth. It’s rewarding to see the impact of our efforts and collaborate with such dedicated members.

 

Sherree: How has the FWA changed since you joined?

 

Jason:  The organization has transformed significantly. Our membership is now multi-generational, including professionals in their twenties and retirees in leadership roles. This diversity has made the FWA much more dynamic.

 

Operationally, we’ve professionalized our structure, adding systems and staff to streamline operations. These changes position us for long-term success, allowing the board and committees to focus on strategic growth.

 

Everybody has their own window into the FWA and how it has changed. The most significant, from my perspective, has been this internal restructuring that positions the organization for the future. Our educational programs have grown tremendously. We have relationships with more schools, and we have more mentors and scholarship dollars available.

 

Additionally, our educational programs have expanded, with more partnerships, mentors and scholarship opportunities, reflecting the FWA’s deepened impact.

 

Sherree: What was the most rewarding experience you’ve had at the FWA?

 

Jason:  One of the most valuable lessons I’ve learned at the FWA is how women approach networking—focusing on collaboration, idea exchange and fellowship rather than transactional goals. This insight has shaped how I build relationships in my career, particularly in biotech and life sciences.


Networking for me is now about the long-term – investing in relationships and nurturing them through ups and downs. This mindset has been incredibly rewarding, both professionally and personally.


Sherree: How would you like to see the FWA evolve in the future?

 

Jason:  I’d love to see the FWA continue expanding its influence, offering more interactive events, online resources and collaborations with industry leaders. I also envision more opportunities for members to actively shape the organization’s future while growing both personally and professionally.

 

Sherree: What should people do to get the most out of their FWA membership?

 

Jason:  I joined the FWA recognizing it as an incredible platform for connecting with industry peers and thought leaders. I saw it as an opportunity to both give and gain – sharing my expertise while learning from the extensive collective knowledge within the organization.

 

My advice to members is engage as much as possible. Attend events, join committees and connect with other members to maximize the resources and insights available through FWA. Being active and sharing your unique expertise not only enriches your own experience but strengthens our entire community.




Enhance your FWA involvement today!

Preparing for What's Next: Cailyn Kitchens and the Power of Mentorship

August 13, 2026
by Robert Brown "I believe that mentorship is incredibly valuable, especially during college as you are navigating a lot of changes and first-time experiences." For Cailyn Kitchens, a junior at Baruch College, those words aren't simply a reflection on her college experience. They've become the foundation of how she's prepared for her future. Following her junior-year internship at Scotiabank, Cailyn credits the Financial Women's Association's Baruch College Mentoring Program and her mentor, Laleh Bashirrad, Managing Director at BNP Paribas, with helping her approach one of the most pivotal chapters of her college journey with greater confidence, curiosity, and perspective.

Wall Street Exchange Interns Get an Inside Look at Strategic Communications

August 6, 2026
On July 7, 2026, interns in the FWA’s Wall Street Exchange (WSE) Program came together virtually for the fourth session of the summer, titled “Strategic Communications,” sponsored by Joele Frank. Jordan Resnick, HR Specialist, and Heather Wallach, Talent Acquisition Manager, introduced interns to Joele Frank and the world of strategic communications, a field many interns had never considered as part of the financial services landscape. Jordan and Heather explained that Joele Frank advises companies through their most consequential moments, from mergers and acquisitions to shareholder activism, restructuring, leadership transitions, and crisis response, ranking as the #1 U.S. M&A PR advisor and #1 shareholder activism defense advisor in the industry. To bring the firm’s work to life, Jordan and Heather walked interns through several high-profile engagements, including Joele Frank’s support of Warner Bros. Discovery, a current client, as an example of how the firm helps companies navigate high-stakes, high-visibility situations in real time. The discussion underscored that effective strategic communications require not just managing a narrative, but protecting a company’s credibility with every audience watching, from investors and employees to the media and the public. Jordan and Heather also broke down the many disciplines that fall under the strategic communications umbrella, including investor relations, corporate and media relations, governance and corporate stewardship, design, and digital strategy. They emphasized that the firm hires like a law firm, bringing on Account Associates directly out of undergrad, and encouraged interns interested in the field to build strong writing skills, stay current on financial news through outlets like The Wall Street Journal and Bloomberg, and consider Joele Frank’s summer internship or full-time Account Associate programs as a path into the industry. Interns had the opportunity to ask questions throughout the presentation before breaking into small groups to discuss their key takeaways from the session and reflect on what they had learned so far this summer. Many interns shared that the session reshaped their understanding of what a career in PR actually looks like, moving past common misconceptions to reveal a discipline built on strategy, judgment, and relationships. Several groups also highlighted the session’s emphasis on soft skills, noting how much communication, adaptability, and emotional intelligence matter in a field so often mistaken for being purely about writing press releases. At the conclusion of the session, the WSE spun the wheel to award a CFA Society Student Membership, sponsored by the CFA Society, to Sarah Convery. Congrats, Sarah! A huge thank you to Jordan Resnick, Heather Wallach, and the entire Joele Frank team for giving interns a behind-the-scenes look at the strategic communications industry. The WSE Co-Chairs and Committee extend their sincere thanks and appreciation to the President’s Circle Firms, the Partnership Circle Firms, and the Friends of FWA for their unwavering support and generosity to the interns and the Wall Street Exchange Program. 

Wall Street Exchange Interns Learn Foundations for Professional Excellence

July 30, 2026
On June 23, 2026, the FWA's Wall Street Exchange (WSE) Program 2026 cohort gathered virtually for the third weekly session of the program. The session was sponsored by Knopman Marks, a boutique NYC-based firm known for its high-performance training for securities licensing exams. Brian Marks, Co-Founder and President of Knopman Marks & Highwire, led a practical, high-energy conversation titled "Foundations for Professional Excellence." The first topic that Brian discussed was the habits that drive a successful early career and why those habits matter well beyond an internship. The skills interns build now are the same ones that separate a good intern from a great one; and that later separate a good professional from a high performer. He described high performance, not as a matter of raw talent, but rather as a set of behaviors one can practice. The habits put in place early are the ones that compound. The interns who start practicing them now are the ones who carry them from an internship with limited responsibilities into executive-level responsibility later. The interns then reviewed a series of four credibility builders and four credibility killers, proactive behaviors that shape how senior professionals come to trust a young professional. Owning your mistakes and learning from them is a key credibility builder and surprising your manager with bad news at the last minute is a major credibility killer. The interns then rated themselves on a Strategic Action Matrix, a four-box framework charting how strategy: “Are you focused on the right things?” interacts with execution: “Are you doing the work to get there?”. He asked interns to consider one or two new habits they could put to work immediately. Brian impressed upon the interns that professional excellence is thinking strategically and executing well, while stepping outside their comfort zone, stretching past their limits and building resilience when the plan changes. Brian then introduced the five strategies in The Intern Success Playbook, emphasizing that interns are building their personal brand every day through what others observe. Whether it's staying focused instead of constantly checking a mobile phone or taking the initiative to connect with colleagues, everyday actions shape how others perceive them. His five strategies focused on working and communicating smarter, building authentic relationships, and paying close attention to perception and details. The interactive format kept energy high. Interns enjoyed the live Q&A, the quiz, and the chance to ask questions. A screen full of Zoom hearts spoke to the value they found in his advice. A huge thank you to Knopman Marks and Brian Marks for investing their time and expertise in the WSE 2026 cohort. The session concluded with the WSE Committee awarding intern Sarah Convery a CFA Student Annual Membership, sponsored by the CFA Society. The WSE Co-Chairs, Gerri Bostick and Laura Smith Dunaief, and the WSE Committee extend their sincere appreciation to Brian Marks and Knopman Marks for their support in making this virtual session a success. We also thank the FWA President Albana Theka, FWA leadership, volunteers, sponsoring firms, and participating employers for their continued commitment to providing this valuable experience to the next generation of financial professionals. 

Wall Street Exchange Interns Learn Networking Best Practices

July 23, 2026
Interns participating in the 2026 Wall Street Exchange (WSE) Program gathered virtually for the program’s second session, an interactive panel discussing “Networking Best Practices.” Sponsored by S&P Global, Northwestern Mutual, and Wells Fargo, the session brought together three financial services professionals to share how they have built and sustained meaningful relationships throughout their careers. The discussion was moderated by Dan Yu, Co-Founder of FutureProof You and Director of Partnerships at the talent development nonprofit Ascend Leadership . After a long career on Wall Street, Dan pivoted to recruiting and career coaching, work that has since taken him from coaching college students to C-level executives. He set an energetic, conversational tone for the panel, joined by Jena Angeliadis, Executive Director and Senior Lead Product Manager at Wells Fargo; Antonietta Gaudio, Recruiting Operations Manager at Northwestern Mutual; and Christina Siekierski, Senior Product Manager at S&P Global.  Jena traced her own path across American Express, JPMorgan Chase, and now Wells Fargo, encouraging interns to think of networking less as a transaction and more as an ongoing practice built on curiosity and follow-through. She pointed to her own career transitions, including launching the Chase Sapphire Reserve for Business card, as proof that relationships built early in a career often resurface in unexpected and valuable ways later on. Drawing on nearly 14 years in talent acquisition, Antonietta spoke about her “white glove” approach to building trust, urging interns to lead every interaction with empathy and authenticity rather than a polished pitch. She reminded the group that confidence in networking is built from within, and that the goal of any conversation should be genuine connection, not simply a foot in the door. Christina offered a product manager’s view of networking, describing how cross-functional relationships across product, commercial, and client teams at S&P Global have been just as important to her growth as relationships built outside the office. She encouraged interns to treat every colleague, not just senior leaders, as a connection worth investing in. To help interns put the panel’s advice into action, Dan closed the session with five “homework” assignments to complete in the weeks ahead: Update your LinkedIn profile Build a Linktree or dotcard Join or start a virtual networking group Reply to your three oldest unanswered text messages, using voice text Call someone you haven’t spoken with in a year A huge thank you to Dan Yu, Jena Angeliadis, Antonietta Gaudio, and Christina Siekierski, and to S&P Global, Northwestern Mutual, and Wells Fargo, for helping interns build the confidence and tools to network with purpose. At the conclusion of the session, the WSE Committee awarded a CFA Society New York student membership to Angela Lin. The WSE Co-Chairs and Committee extend their sincere thanks and appreciation to the President’s Circle Firms, the Partnership Circle Firms, and the Friends of FWA for their unwavering support and generosity to the interns and the Wall Street Exchange Program.
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