FWA Member Darcy Ann Flanders, Founder of BaselineGroupNY, Honored with 2025 WBENC WBE Star Award

The prestigious recognition awards 14 woman-owned businesses across the country


Darcy Ann Flanders, Founder and Chief Brand Strategist of BaselineGroupNY, has been named a 2025 WBENC WBE Star Award recipient, a national honor celebrating trailblazing women who lead with vision, innovation, and impact while supporting their corporate clients. Selected from a powerful network of certified woman-owned businesses, Flanders stands among 14 honorees nationwide representing WBEC Metro NY, the New York regional partner organization.


The award recognizes Flanders as a successful business leader, pushing boundaries, driving innovation, and creating new opportunities for herself, her businesses, and her communities. As the visionary force behind the award-winning creative agency, BaselineGroupNY, Flanders has spent 28 years at the helm transforming brands through compelling stories using visual design. Under her leadership, strategy, and artistry come together to help clients like Capital One, Webster Bank, and Northwell Health cut through the noise with visually impactful creative solutions.


For more than 30 years, Flanders has made a name for herself as a trusted leader and partner, combining her extensive expertise with a collaborative approach to help organizations achieve their goals through branding and design. "Receiving the WBENC WBE Star Award is an incredible honor," said Flanders. "At Baseline, we thrive on blending strategy, creativity, and agility to navigate the fast-paced needs of our clients. While we have deep expertise in financial creative services, we proudly serve a wide range of industries, including nonprofit, education, and various service-based sectors. We specialize in bridging the gap between large agencies and in-house teams, seamlessly integrating into existing structures or stepping in as a dedicated creative department for organizations that need targeted support.”


Under Flanders’ leadership, Baseline has been a trusted partner in the creative industry since 1997, continuously adapting to the ever-changing landscape. Through the growth of the internet, financial crises, the rise of social media, and the challenges of COVID-19, Baseline weathered each storm—maintaining its reputation and retaining loyal clients who continue to work with them as they join new organizations. The agency has earned recognition from the Financial Communications Society, 2024 MUSE Awards, and 2023 Graphic Design USA. This latest honor from WBENC underscores not just Flanders creative expertise, but her ability to lead and thrive in the face of adversity.


BaselineGroupNY looks forward to continuing to deliver the high level of excellence that the 2025 WBENC WBE Star Award espouses for their current and future corporate clients while continuing to influence the future of branding and design.

Women’s History Month: Seventy Years of Change and the Women Who Refused to Wait

March 17, 2026
by Robert Brown Every March, Women’s History Month invites us to reflect on the women who challenged expectations, opened doors, and changed the course of industries that once excluded them. For the Financial Women’s Association, that reflection is personal. As the organization celebrates its 70th anniversary, the story of FWA mirrors the broader story of women’s progress in finance. What began in 1956 with eight determined women has grown into a global community that has helped generations of women enter, navigate, and lead in an industry that once shut them out. Those eight enterprising women did something quietly radical. They were working inside investment banks and financial institutions at a time when their talent was welcome, but their presence in leadership circles was not. The established associations of the day did not admit women. Access to the conversations, relationships, and influence that shaped the industry flowed through rooms they were not allowed to enter. So they built their own.

Building a Community in Florida

March 12, 2026
Something special is taking shape in Florida. Earlier this week, women from across the state gathered in Palm Beach Gardens as the FWA Florida Committee hosted its inaugural in-person event at DSM Capital Partners in celebration of Women’s History Month and International Women’s Day. The program featured a forward-looking conversation on AI and technology in investing, followed by an interactive session on personal branding and executive presence led by FWA President Albana Theka and Florida Committee Co-Chair Marie-Helene Kennedy-Payen. Connections began the evening before at a dinner that set the tone for a day filled with energy, collaboration, and meaningful dialogue. By the time sessions began, the room already felt like a community. That’s what the FWA does best. Special thanks to Florida Committee Co-Chairs Marie-Helene Kennedy-Payen and Kari Desai, DSM Capital Partners for hosting, and all who joined. “Nothing beats the power of community and human connection. It was incredible to see women from across Florida come together for conversations that were insightful, energizing, and genuinely fun.” - Marie-Helene Kennedy-Payen 

From Ideas to Impact: The Role of Commitment in Leadership: A Message from FWA President Albana Theka

February 26, 2026
One of the things I value most about the Financial Women’s Association is the creativity of our members. I hear so many thoughtful ideas. New programs. Fresh perspectives. Ways we can continue to grow and evolve as an organization. That energy is a gift and it tells me people care.  At the same time, one lesson I continue to learn as a leader is that ideas are only the beginning. What truly moves an organization forward is what happens next. Often, when an idea is shared, the natural follow-up is a simple question. Who would like to help take this forward? Sometimes there is immediate enthusiasm. Other times, there is hesitation. And that moment is important. It’s not about pressure. It’s about clarity. Many of us are balancing full careers, families, caregiving responsibilities, and personal goals. Capacity looks different for everyone and it changes over time. Being honest about what we can realistically commit to is part of good leadership. The most impactful ideas are the ones that come with a willingness to stay involved. That involvement doesn’t mean doing everything alone. It means helping shape the vision, building momentum, and partnering with others to bring it to life. Organizations thrive when ideas are paired with ownership. When members feel empowered not just to contribute suggestions, but to help guide them toward execution. Even small steps of follow-through create momentum and trust. At FWA, we welcome ideas. We value curiosity and innovation. And we also believe that commitment, in whatever form is realistic for you, is what turns good ideas into meaningful impact. When vision and follow-through come together, everyone benefits. That’s how we continue to build a strong, supportive, and sustainable community.

UAE Boardroom Progress: Governance & Strategy

February 24, 2026
As the UAE continues to grow as a global financial & investment hub, women are increasingly helping shape decisions at the highest levels of business and governance.
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