FWA Member Darcy Ann Flanders, Founder of BaselineGroupNY, Honored with 2025 WBENC WBE Star Award

February 20, 2025

The prestigious recognition awards 14 woman-owned businesses across the country


Darcy Ann Flanders, Founder and Chief Brand Strategist of BaselineGroupNY, has been named a 2025 WBENC WBE Star Award recipient, a national honor celebrating trailblazing women who lead with vision, innovation, and impact while supporting their corporate clients. Selected from a powerful network of certified woman-owned businesses, Flanders stands among 14 honorees nationwide representing WBEC Metro NY, the New York regional partner organization.


The award recognizes Flanders as a successful business leader, pushing boundaries, driving innovation, and creating new opportunities for herself, her businesses, and her communities. As the visionary force behind the award-winning creative agency, BaselineGroupNY, Flanders has spent 28 years at the helm transforming brands through compelling stories using visual design. Under her leadership, strategy, and artistry come together to help clients like Capital One, Webster Bank, and Northwell Health cut through the noise with visually impactful creative solutions.


For more than 30 years, Flanders has made a name for herself as a trusted leader and partner, combining her extensive expertise with a collaborative approach to help organizations achieve their goals through branding and design. "Receiving the WBENC WBE Star Award is an incredible honor," said Flanders. "At Baseline, we thrive on blending strategy, creativity, and agility to navigate the fast-paced needs of our clients. While we have deep expertise in financial creative services, we proudly serve a wide range of industries, including nonprofit, education, and various service-based sectors. We specialize in bridging the gap between large agencies and in-house teams, seamlessly integrating into existing structures or stepping in as a dedicated creative department for organizations that need targeted support.”


Under Flanders’ leadership, Baseline has been a trusted partner in the creative industry since 1997, continuously adapting to the ever-changing landscape. Through the growth of the internet, financial crises, the rise of social media, and the challenges of COVID-19, Baseline weathered each storm—maintaining its reputation and retaining loyal clients who continue to work with them as they join new organizations. The agency has earned recognition from the Financial Communications Society, 2024 MUSE Awards, and 2023 Graphic Design USA. This latest honor from WBENC underscores not just Flanders creative expertise, but her ability to lead and thrive in the face of adversity.


BaselineGroupNY looks forward to continuing to deliver the high level of excellence that the 2025 WBENC WBE Star Award espouses for their current and future corporate clients while continuing to influence the future of branding and design.




September 4, 2025
The Financial Women’s Association (FWA) announces the release of a new white paper, The Post-Pandemic Return Among Women in Finance , authored by cultural anthropologist Dr. Melissa Suzanne Fisher. Commissioned by the FWA, the report examines how return-to-office policies and shifting workplace norms continue to shape careers in the financial services industry and outlines practical steps firms can take to build more resilient, inclusive, and future-ready workplaces. Based on pandemic and post-pandemic research, the report offers an analysis of challenges that remain highly relevant today: balancing work and family responsibilities, supporting employee well-being, and dismantling systemic barriers that hinder career success. Drawing on interdisciplinary social sciences and firsthand accounts, the report highlights persistent cultural and structural barriers that limit progress across the industry. The report highlights that while the pandemic's remote work experiments offered employees new ways to balance work and personal life, the push for a full-time return to the office threatens this progress. Key recommendations highlighted in the report include: Responsibility of caregiving and work/life balance should be shared across the organization, rather than leaving individuals to manage these challenges alone. Firms should focus on addressing bias and discrimination embedded in their systems, not just changing individual attitudes. New models of mentoring and support are needed to reflect evolving work environments (such as hybrid work) and changing employee needs. Dr. Fisher, author of Wall Street Women , and a faculty member at Parsons School of Design, as well as a Senior Advisor at CFAR Consulting and Coaching Services, argues that supporting employees in balancing work, family, and personal needs is not only the right thing to do - it also drives innovation, effectiveness, and long-term profitability. The Financial Women’s Association has championed the advancement of women across the financial industry for nearly 70 years. This report adds to that tradition by offering actionable strategies firms can adopt to create more welcoming, supportive, and equitable workplaces so all employees can thrive. 
September 2, 2025
The FWA Member2Member mentoring program helps advance the FWA mission of accelerating leadership and success of women in the financial community. The program pairs experienced FWA members with those eager to build leadership skills and advance their careers. We're pleased to announce that the next cohort of the Member2Member program will run from November 2025 through April 2026. Applications are open now, and the deadline to apply is Monday, October 6, 2025 .* Our goal is to create meaningful mentor and mentee partnerships where pairs work together to identify strengths, uncover opportunities, and empower the mentee. We also encourage networking and reverse mentoring among members of the cohort. Interested in participating? Learn more here! *The Member2Member program is only open to FWA members. Not currently a member? Join or renew today!
August 21, 2025
Last night, FWA board member Katrin Dambrot hosted Stories from School , an evening of connection and community in support of the FWA Mentorship and Scholarship Program at Seton Hall University . The theme of the evening was moments that matter. Guests shared personal accounts of mentors and experiences that shaped their college years and early careers—powerful reminders of how guidance and opportunity can change lives. Thanks to our generous supporters, we’ve raised $17,000 toward our $25,000 goal! To help us continue supporting the next generation of leaders, make a gift here .
August 19, 2025
We are excited to announce that the Financial Women’s Association is planning to host its next International Business Conference in Abu Dhabi and Dubai in April 2026. This one-week immersive conference will feature high-level meetings with financial leaders, global innovators, and cultural experiences. If you’d like to receive early updates and priority access as plans develop, please complete the short interest form below. Space will be limited.
More Posts