FWA Member Darcy Ann Flanders, Founder of BaselineGroupNY, Honored with 2025 WBENC WBE Star Award

February 20, 2025

The prestigious recognition awards 14 woman-owned businesses across the country


Darcy Ann Flanders, Founder and Chief Brand Strategist of BaselineGroupNY, has been named a 2025 WBENC WBE Star Award recipient, a national honor celebrating trailblazing women who lead with vision, innovation, and impact while supporting their corporate clients. Selected from a powerful network of certified woman-owned businesses, Flanders stands among 14 honorees nationwide representing WBEC Metro NY, the New York regional partner organization.


The award recognizes Flanders as a successful business leader, pushing boundaries, driving innovation, and creating new opportunities for herself, her businesses, and her communities. As the visionary force behind the award-winning creative agency, BaselineGroupNY, Flanders has spent 28 years at the helm transforming brands through compelling stories using visual design. Under her leadership, strategy, and artistry come together to help clients like Capital One, Webster Bank, and Northwell Health cut through the noise with visually impactful creative solutions.


For more than 30 years, Flanders has made a name for herself as a trusted leader and partner, combining her extensive expertise with a collaborative approach to help organizations achieve their goals through branding and design. "Receiving the WBENC WBE Star Award is an incredible honor," said Flanders. "At Baseline, we thrive on blending strategy, creativity, and agility to navigate the fast-paced needs of our clients. While we have deep expertise in financial creative services, we proudly serve a wide range of industries, including nonprofit, education, and various service-based sectors. We specialize in bridging the gap between large agencies and in-house teams, seamlessly integrating into existing structures or stepping in as a dedicated creative department for organizations that need targeted support.”


Under Flanders’ leadership, Baseline has been a trusted partner in the creative industry since 1997, continuously adapting to the ever-changing landscape. Through the growth of the internet, financial crises, the rise of social media, and the challenges of COVID-19, Baseline weathered each storm—maintaining its reputation and retaining loyal clients who continue to work with them as they join new organizations. The agency has earned recognition from the Financial Communications Society, 2024 MUSE Awards, and 2023 Graphic Design USA. This latest honor from WBENC underscores not just Flanders creative expertise, but her ability to lead and thrive in the face of adversity.


BaselineGroupNY looks forward to continuing to deliver the high level of excellence that the 2025 WBENC WBE Star Award espouses for their current and future corporate clients while continuing to influence the future of branding and design.




From Courtside to Connections: FWA’s Unforgettable Day at the Liberty Game

July 24, 2025
The roar of the crowd, a Liberty comeback win, and the connections sparked in the owner’s suite made July 13 a day that perfectly captured the spirit of the Financial Women’s Association. FWA members and friends gathered at Barclays Center not only to watch an exciting WNBA game but to celebrate community, inspiration, and collaboration. From courtside cheers to suite-side introductions, the atmosphere was electric as conversations sparked across every corner of the room. It was a chance to build new relationships and strengthen existing ones while enjoying world-class basketball. Moments That Mattered What made the day truly memorable was more than the final score. It was the opportunity to connect with leaders, colleagues, and friends in a unique setting. As Laura Smith Dunaief, FWA Wall Street Exchange Co-Chair, shared, “So much fun! Great networking and an exciting game!” Nina Batson, FWA Past President, summed it up perfectly, “Another great FWA event!” One first-time FWA attendee said, “It was my first FWA event and I left inspired and energized by the incredible women I met.” The event would not have been possible without the leadership of Keia Clarke, CEO of the New York Liberty, the support of Robert Windrem of NetsDaily, Programming Committee Chair Patti Domm, FWA Executive Director and COO Alissa Desmarais, and the talented photographer Leya Yusupov who captured the day’s energy.

Joele Frank shares Strategic Communications Career Opportunities with Wall Street Exchange

July 22, 2025
During week 4 of the Wall Street Exchange Program , participants were engaged in a highly interactive session about career opportunities in Strategic Communications (StratComms), a field with which only 50 percent of the interns were familiar. Heather Wallach and Jordan Resnick from Joele Frank shared that, for those with a passion for storytelling and writing and with exceptional attention to detail, StratComms offers an opportunity to flex those skill muscles by helping firms manage crises, communicate clearly, and develop company narratives. While many firm relationships might begin with transactional engagements, they often evolve into long-term partnerships.  StratComms requires coordination and cross-communication with other partners that form a firm’s advisory circle, such as Investor Relations and Public Relations firms. This makes relationship-building and other interpersonal skills valuable attributes. While a degree or background in finance is not required, Jordan Resnick shared advice for those interested in entry level opportunities. She recommended following business news platforms to learn and stay current and writing a cover letter that expresses curiosity and interest in the field. The WSE Committee extends its gratitude to Joele Frank and its speakers for an insightful session and for their support of FWA and the Wall Street Exchange Program.

Voices From Red Bank: Two Nights of Connection

July 17, 2025
Our Tastes of New Jersey series continued earlier this month with two dinners at Monticello’s in Red Bank on July 9 and July 12. Both evenings reminded us why these gatherings matter: authentic conversations, shared stories, and the chance to connect beyond titles and LinkedIn headlines. As one attendee said: “Absolutely fantastic evening. Each of you have such interesting backgrounds and experiences. It was a pleasure.” – Maggie Kriebelt The discussions covered everything from work-life balance to travel and even astronomy, creating a space where members could learn from and inspire one another. “Such a nice evening. A pleasure dining with all of you.” – Debra Curran Many thanks to Past President Nina Batson for making these evenings possible: “What a fantastic time. Thanks to Nina for facilitating it.” – Susan Aufiero-Peters We are bringing this same energy to Summit tonight, with Clinton and Westfield coming up soon. Join us at the table...

FWA Leaders Visit the Consulate General of the United Arab Emirates

July 16, 2025
The Financial Women’s Association had the great honor of visiting the Consulate General of the United Arab Emirates (UAE) in New York City. We were warmly welcomed by Her Excellency Amna Ali Hamad Bin Zaal Almheiri and her team, who graciously shared their time and insights on the UAE’s remarkable journey of economic development, visionary leadership, and global engagement. Our visit marks the beginning of preparations for the FWA’s 2026 International Business Conference , which we are thrilled to host in the UAE next April. We extend heartfelt thanks to Her Excellency and the Consulate for their generous support and to Elynore Moran for her seamless coordination and professionalism. Each year, the FWA’s International Business Conference explores a region where fundamental investment and business opportunities are emerging. Since 1978—when we were one of the first U.S. delegations to visit China after its reopening—FWA has brought delegates to more than 30 countries across six continents. In every destination, we meet with senior government officials and business leaders to gain firsthand insights into economic conditions and policy strategies that shape global finance. For nearly five decades, the IBC has empowered our members to deepen their understanding of international markets and bring that knowledge back to their careers, companies, and communities in the U.S. As we look ahead to 2026, we are excited to spotlight the UAE’s dynamic role in finance, technology, and global diplomacy—and to further cultivate cross-cultural dialogue and professional exchange.
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