Cost:

Members $15  |  Non-Members: $25

 

Registration closes at 11:59 pm EST on May 26, 2026.

 

Description: 

 

Building Visibility, Leveraging AI, and Creating Modern Influence  

 

The most powerful currency in today's professional landscape is no longer just the relationships you maintain behind closed doors—it's the visibility you build in the open. This session challenges financial professionals to think differently: that your personal brand is a strategic asset.

 

In a world where AI can amplify your voice and social media platforms reward consistent, authentic presence, the professionals who understand how to harness both will define the next generation of influence and opportunity. This session brings together expert voices in social media data and AI strategy to give attendees a clear, actionable roadmap for owning their brand narrative—and making sure the right people know exactly who they are.

 

"The future of networking is not who you know—it's who knows you.”

 

 

Featured Speakers: 

 

Emily Bell

Korn Ferry & Palette Media |  Session Moderator

Sitting at the intersection of Korn Ferry’s talent advisory expertise and Palette Media’s creator-economy insights, Emily will open the session by framing why personal brand has become the most important professional asset—and how AI and social media are the tools to build it.

 

Dan Zautis

Marketing & Communications |  Korn Ferry

Dan will deliver a segment focused on building your personal brand online—covering why it matters and the ROI, easy weekly strategies to stay consistent, and the three LinkedIn “must haves” every professional needs to stay in the game.

 

Daniel Daks

Chief Executive Officer |  Palette Media

As the CEO of Palette Media, Daniel brings hard data and platform-level intelligence to the table. This segment will go beyond theory—exploring the evolving media landscape, how creators are leveraging short-form content to build influence and revenue, and what financial professionals can learn from the creator economy.

 

Albana Theka

President |  Financial Women's Association

The President of the FWA, Albana will join Emily for a live demonstration of how to leverage AI to create content frameworks and develop a repeatable personal-brand content strategy. From AI-powered content creation to smart positioning strategies, this segment will demystify AI and make it immediately accessible and applicable.

 

 

What Attendees Will Walk Away With:

 

• A Mindset Shift
  Understand why personal branding is the new professional currency and how to stop leaving visibility on the table.
• An AI Toolkit
  Practical AI tools and techniques to develop your brand voice, generate content, and establish yourself as a thought leader in your field.
• Social Media Intelligence
  Platform-specific data showing where professional audiences are most active, what content converts, and how to build a presence that compounds over time.
• A Personal Brand Blueprint
  A clear framework for identifying your unique value proposition and translating it into a cohesive, consistent brand presence across channels.
• Immediate Action Steps
  Three concrete actions every attendee can take within 24 hours to start building—or re-establishing—their brand with confidence.

 

 

Bios:

 

Emily Bell is a Principal in Korn Ferry’s North America Financial Markets Interim Practice, where she drives growth strategies and delivers strategic talent solutions for clients across the financial services industry. With a background spanning consulting, client services, and business development, she has led strategic initiatives—from complex client engagements to executive roundtables and C-suite advisory programs. Sitting at the intersection of Korn Ferry’s talent expertise and Palette Media’s creator-economy insights, Emily brings a unique perspective on how modern professionals get seen, heard, and hired—and is passionate about helping others turn their personal brand into a strategic advantage.

 

 

Dan Zautis works with Korn Ferry colleagues and stakeholders worldwide—associates, clients, and talent candidates. Through integrated marketing communication initiatives, the team amplifies the Korn Ferry story via its digital footprint, with deliverables including thought leadership content, campaigns, a talent community network, and a host of marketing assets and initiatives. The intent is to deliver a consistent voice across the firm that builds on Korn Ferry’s reputation, expands brand awareness, and helps grow relationships. Korn Ferry is a global consulting firm that powers performance. Korn Ferry unlocks the potential in people and unleashes transformation across businesses—synchronizing strategy, operations, and talent to accelerate performance, fuel growth, and inspire a legacy of change. Prior to joining Korn Ferry, Dan was part of marketing and communication teams at a range of public and privately-held organizations, including Manpower, SC Johnson, and Rexnord.

 

 

Daniel Daks is the founder and CEO of Palette Media, a leading talent management firm redefining the landscape of the creator economy. With a deep understanding of digital ecosystems, he has built a company that challenges traditional models of talent management and brand marketing, with a roster of creators boasting over 1 billion combined followers and reaching an estimated 92% of the internet-consuming American audience each month. Following a successful exit from an edtech company, Daniel now focuses on developing innovative strategies to support digital-first talent, centered on equipping creators with a comprehensive constellation of services to navigate a rapidly evolving media landscape. In addition to his work with creators, he has advised three U.S. presidents on digital communications strategy and the future of the internet, positioning him at the intersection of media, technology, and public discourse. Daniel has been quoted and his work has been covered in the New York Times, Washington Post, and CNBC.

 

 

Albana Theka is the 60th President of the Financial Women’s Association (FWA), a non-profit organization dedicated to advancing the professional development of women across the financial services industry.

A seasoned finance and technology executive, Albana most recently served as Director of Analytics and Data Strategy at the Building Service 32BJ Health Fund, where she led cross-functional teams to deliver data-driven solutions that informed financial decisions and enhanced the member experience. Prior to that, she was Senior Director of Data and Analytics at New York City Health + Hospitals, where she spearheaded the creation of the Financial Sustainability Analytics Center of Excellence.

Earlier in her career, Albana spent over a decade at NYU Langone Health, holding leadership roles across finance, operations, and strategy. As the head of Financial Planning and Analysis, she managed complex, multi-million-dollar budgets and helped guide long-term financial strategy. She began her career in retail banking, spending five years at Ridgewood Savings Bank.

Albana holds a Bachelor’s degree in Information Technology from St. Francis College and an Executive MBA from St. Joseph’s College in Brooklyn, NY.

In addition to her professional pursuits, Albana is a passionate musician. She is the lead vocalist of the Albi Band, performing across venues in New York City.