Committee - Marketing/Communications
Key Accomplishments/Highlights The Marketing Committee continued work started in 2006-2007. In May 2007, the full membership was surveyed with a questionnaire distributed electronically. Based on the first analysis of the survey results, the Marketing Committee presented a report to the September Board meeting. This report:
The focus was on providing this information to committees at the beginning of the FWA programming year. The September board meeting attendees engaged in a full and lively discussion on the implications of the survey results. Later in the year, the Marketing Committee compiled a second analysis of the survey results, focusing on issues and trends in the financial marketplace. To manage the public release of the issues/trends survey results, Felicia Morton, an independent publicist, was hired. A March 24, 2008, status report showed that these findings were covered in 11 publications/websites with a reach of just under 12 million individuals, along with many interviews of Lily Klebanoff Blake, 2007-2008 FWA President. Based on the success of the survey outreach, the FWA Marketing Committee hired Felicia Morton to publicize the FWA Annual Dinner on April 30, 2008, the FWA Closing of the NYSE on April 29, 2008, and the 25th Anniversary of the FWA MBA Scholarship program. Results of this effort are still being tallied as interviews are still underway. To date, an extensive article on the FWA was posted on FastCompany.com. And Patti Domm, FWA Vice President, reported on the FWA Annual Dinner and Closing Bell in her CNBC blog. At the Annual Dinner, an advance copy of a supplement to the Forbes Life Executive Woman was distributed; this supplement featured the FWA in an article and a new full-page ad. The FWA Marketing Committee also assisted in publicizing the FWA 100 Report produced by the Directors Corporate Governance Committee. The FWA Marketing Committee developed a new FWA video that was introduced at the FWA Annual Dinner. Six minutes in length, produced by Psyche Productions, the video covers the depth and breadth of the organization. Along with generously contributed b-roll, the video contains 20 interviews including C-suite representatives; past, present and future FWA presidents; a number of board members; and the check ceremony for the $900,000 grant from HSBC. Meeting Schedule Most committee work is handed via email and telephone. New members are welcome at any time. Newsletter Deadlines Below is the newsletter deadline schedule for the 2008-2009 term.
Special Thanks and Acknowledgements We are especially grateful to Teri Swanson, Senior Vice President Marketing and Client Relations at Lee Hecht Harrison, for donating conference room space for all of the Marketing Committee meetings. We also appreciate the hard work done by the two organizations we hired:
To the dedicated and enthusiastic members of the Marketing Committee: |
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July 8, 2008