Financial Women's Association Committees - Marketing Communications

Committee - Strategic Marketing & Communications

Overview

The purpose of this committee is to position the FWA as a highly influential organization in advancing women's roles in business and finance.

We seek to heighten engagement of FWA members, donors, partners and sponsors and to add value to their relationships with FWA through use of diverse media.

Contact Co-chairs
Barbara Shrager	Joyce Sullivan

Brief History

The Communications & Digital Media Committee was formed in 2010 to take advantage of new media communications opportunities. Given the intersection of all media in today's environment, we are leveraging the strengths of "traditional" and "social" media under a single umbrella. Therefore the Communications & Digital Media and Strategic Marketing Committees have come together to work as a single unit.

Program Description

The committee plans to:

Develop and disseminate meaningful and motivating messages about FWA – consistent with its mission and the themes of the current President
Use traditional media relations and social media marketing channels to gain recognition of FWA as a significant resource on issues relating to women in business and finance.

Message from the Co-chairs

Our committee welcomes FWA members with interests and skills in marketing and public relations. Our goal is to empower committee members to lead and engage in targeted initiatives (e.g. key message development; social media outreach; publicity for FWA's highest profile events with major business press outlets; interact with key journalists and bloggers). We seek your creativity in establishing strategies to build the FWA's reputation and value to stakeholders. And we expect our committee to have fun and develop new personal skill sets along the way.

Meeting Schedule

Please email one of the co-chairs for information.

Highlights

Our committee has obtained significant media coverage with the business press, reaching 36.7 MM readers on a range of topics including the 2010-2011 Sallie Krawcheck event, the Economic Forum, and the Annual Dinner. Our team members have established and actively manage our social media presence using Twitter, Facebook, LinkedIn, and Wikipedia. The social media activities have had a direct impact on increasing our membership and furthering engagement with FWA constituents.