Committee - Executive Leaders
Objectives In order to maximize its relevance, the FWA has recognized people’s interest in meeting and mingling with individuals who are at the same level in their career. Over the past year or so, we have seen the success of the segmented approach of the FWA Emerging Leaders Committee that creates events for a younger, up-and-coming audience. This caused us to identify the need to do the same at the opposite end of the spectrum. We launched the FWA Executive Leaders Committee to establish, for the first time, a platform specifically targeted towards senior-ranking executive women. The mission of Executive Leaders is to further engage current FWA members, re-engage former members and market the FWA to senior management-level women who may or may not already know the organization. It also provides an opportunity to engage past FWA Distinguished Speakers and Annual Dinner honorees and Dais members, and raise their awareness of, involvement with, and commitment to, the FWA. Given our specific target audience, the Executive Leaders Committee implemented the concept of intimate, invitation-only events to a select number of invitees, to assure that these women would have an opportunity to network with their peers. Priced at $100 - $150 per participant, these events are higher-priced than the typical FWA event that caters to the general population of the organization and seeks to have a larger number of participants. In its launch season, 2007-2008, the response to the overall strategy and to the specific events of the FWA Executive Leaders Committee has been extremely positive and enthusiastic. The executive women who have participated in our events have expressed how our events provided a new or renewed purpose and enjoyment to their FWA involvement. Upcoming Events To be announced. Key Accomplishments/Highlights Launch Event at the Metropolitan Museum of Art. (1/9/2008) Hosted by Olena Paslawsky, CFO of the Museum, participants were treated to a private museum tour by a well-informed and lively docent. A private cocktail reception was then provided in the Museum’s illustrious Patron’s Lounge where they were greeted by the Museum’s President, Emily Rafferty. Fashion Event with Designer Elie Tahari. (4/8/2008) The event was hosted by Diane D’Erasmo, EVP Commercial Banking at HSBC and long-timer banker and friend to Elie Tahari. Interviewed by Diane, Elie gave the group an intimate talk about himself and his career, and provided fashion insights. Following a champagne reception, participants enjoyed a 15% shopping discount. Cooking Demonstration, Wine Tasting and Dinner. (6/11/2008) Host Kathleen Corbet, 2006 FWA Distinguished Speaker and former President of Standard & Poor’s, was joined by Ariane Daugin, Founder/Owner of D’Artagnan Gourmet Foods and Doug Duda, Executive Director of the Astor Center. An intimate group of 25 learned to host an easy and elegant dinner. The presented wines were then offered at a 10% discount at Astor Wines & Spirits. |
July 8, 2008